Luxia

I completed this semester-long project for ART 458. The assignment required us to create a product and develop a logo and brand identity for it. To accomplish this, I used InDesign, Illustrator, Photoshop, and Canva. The project involved several stages, including research, defining brand strategy, design, and finalization. The culmination of this work was a comprehensive brand standards guide.

 

This project taught me the importance of maintaining consistency throughout brand appearances and how to effectively receive and implement feedback. It ignited my passion for logos and fonts, as I observed my peers' projects and worked on my own. I enjoyed releasing my expectations and allowing myself to explore all of my ideas freely for the logo design. My favorite part of the brand standards guide is the product mockups. This experience also reinforced my appreciation for the detailed process involved in creating a cohesive and compelling brand.